Glossary term

Revenue Per Available Room (RevPAR)

Revenue per available room, or RevPAR, measures hotel room revenue earned for each room available during a period.

Updated

May 24, 2026

Read time

3 min read

What Is Revenue Per Available Room?

Revenue per available room, or RevPAR, is a hotel performance metric that measures room revenue earned for each available room during a period. It combines price and occupancy into one number, making it one of the most common operating measures in lodging.

RevPAR is useful because a hotel can improve revenue in two different ways: charging higher room rates or filling more rooms. Average daily rate shows price. Occupancy shows utilization. RevPAR connects the two.

Key Takeaways

  • RevPAR measures room revenue per available hotel room.
  • It can be calculated as room revenue divided by available rooms, or as average daily rate multiplied by occupancy.
  • Rising RevPAR usually signals stronger pricing, stronger occupancy, or both.
  • RevPAR does not measure profit, non-room revenue, or capital intensity.
  • Hotel investors read RevPAR with ADR, occupancy, operating margins, labor costs, and competitive-set performance.

RevPAR Formula

RevPAR is commonly calculated in either of two equivalent ways:

RevPAR=Room RevenueAvailable RoomsRevPAR = \frac{Room\ Revenue}{Available\ Rooms}
RevPAR=Average Daily Rate×Occupancy RateRevPAR = Average\ Daily\ Rate \times Occupancy\ Rate

If a hotel has 100 rooms available for one night and earns $15,000 of room revenue, RevPAR is $150. If the same hotel has an average daily rate of $200 and occupancy of 75%, RevPAR is also $150.

What RevPAR Shows

RevPAR gives owners, operators, lenders, and investors a quick read on room-revenue productivity. A hotel with a high room rate but low occupancy may not be using its inventory well. A hotel with high occupancy but heavy discounting may be busy without being economically strong. RevPAR helps separate activity from revenue quality.

The metric is especially important in hotel real estate because rooms are perishable inventory. An unsold room night cannot be stored and sold later. That makes yield management central to the business. Operators adjust rates, distribution channels, group blocks, minimum stays, and promotions to balance occupancy and price.

Metric

What it measures

ADR

Average room rate for rooms sold.

Occupancy

Share of available rooms that were sold.

RevPAR

Room revenue per available room.

TRevPAR

Total property revenue per available room, including non-room revenue.

GOPPAR

Gross operating profit per available room.

RevPAR is stronger than ADR alone because it accounts for empty rooms. It is stronger than occupancy alone because it accounts for price. It is weaker than profit metrics because it ignores cost structure.

Hotel Investment Context

Hotel analysts often compare RevPAR growth against a property’s competitive set, market, submarket, and prior-year performance. A hotel can grow RevPAR because the whole market is improving, because management is outperforming peers, or because renovations, brand changes, or distribution strategy are changing the property’s positioning.

RevPAR also matters for valuation. Higher sustainable RevPAR can support higher net operating income if costs are controlled. But the link is not automatic. A property may lift RevPAR through expensive marketing, third-party booking commissions, labor-heavy service levels, or renovation spending that reduces near-term cash flow.

What the Metric Leaves Out

RevPAR focuses on room revenue. It does not include restaurant, spa, parking, resort fee, meeting-space, or other property revenue unless the metric is modified. It also does not reflect payroll, insurance, property taxes, franchise fees, repairs, capital expenditures, or debt service.

That limitation is important when comparing hotel types. A limited-service hotel may have lower total revenue but simpler operations and higher margins. A resort may have meaningful non-room revenue that RevPAR misses. A convention hotel may have group demand and food-and-beverage revenue that change the economics beyond room rate and occupancy.

The Bottom Line

RevPAR measures how much room revenue a hotel earns per available room. It is a central lodging metric because it blends rate and occupancy, but it should be read with expenses, market position, non-room revenue, and profit measures before drawing investment conclusions.

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